The Blog
Your hub for Squarespace tutorials, tips on branding, website strategy, graphic design and online business.
Don’t rely on Etsy alone. Get yourself a website.
Etsy is the go-to place for artists and makers to sell their crafts, but I recommend that my customers not rely on Etsy alone. It’s a great place to get started and to gain exposure, but not a place to rely on fully.
3 Font Pairings in Squarespace for Female Brands
I created a mood board for three unique styles: wine chic, boho chic and urban chic. Then, I matched those styles with font pairings for those female brands.
8 Things You Need Before Launching a Custom Website
If you are ready to level up your business from a DIY website or template, a good website designer will guide you through the 7 things you need before launching a custom website.
Case Study: Graphic Design Portfolio to Design Studio Website
Case study: a graphic design portfolio redesigned to a service-based graphic design studio website.
Struggling with Imposter Syndrome? 3 Ways to Combat It
Are you struggling with imposter syndrome? Learn 3 ways to combat imposter syndrome.
5 Quick SEO Wins on Squarespace
Here are 5 quick things you can do today on your Squarespace site to boost your SEO. They can be implemented in a matter of minutes, giving you a quick win!
12 Sites for Free Photos, Illustrations and Icons
If your project is on a budget, but you don’t want to sacrifice image quality, here is my go-to list for images that are free. Bookmark the sites and save them for later use!
What is a custom website?
A custom website design is a website that is built from scratch and not based on a template. It is tailored to fit your business brand and your business goals.
Wordpress vs Wix vs Squarespace: What builder is best for you as a service-based business?
Are you trying to decide what website builder is right for you? I’m making a list of pros and cons for top three builders: WordPress, Wix, and Squarespace to help you decide what builder is right for you as a service-based business.
What is a brand? How is it different from branding? What about a brand identity?
A brand is not a single thing, it’s made up of everything your business does and offers. It’s not something that can be designed, but instead it’s an emotional response from the customer about your business.
What is a brand statement?
A brand statement, also known as a brand bio or positioning statement, is a 1-2 sentence statement about your brand. It tells your website visitors who you are, what you do, where you are located, how your business will solve their problem, and why your customer needs it.
How to Avoid Feeling Overwhelmed as a Business Owner
Are you feeling overwhelmed? If you listen to the experts, they’ll tell you that you need to hire out. But what if you’re not in a stage in your business where hiring is a possibility? Or what if you're happy being a solopreneur and aren’t looking to scale your business? Here’s some tips and tools that have helped me avoid burnout and becoming overwhelmed.
The Power of a Simple Thank You
An often overlooked and underrated strategy for your business is taking time to give thanks to your customers.
5 Reasons Why Your Business Needs a Website
Plainly said, if you don’t have a business website for your business, then you’re probably losing out on sales. Learn the 5 reasons why your business needs a website.