The Blog
Your hub for Squarespace tutorials, tips on branding, website strategy, graphic design and online business.
3 Font Pairings in Squarespace for Female Brands
I created a mood board for three unique styles: wine chic, boho chic and urban chic. Then, I matched those styles with font pairings for those female brands.
What is a brand? How is it different from branding? What about a brand identity?
A brand is not a single thing, it’s made up of everything your business does and offers. It’s not something that can be designed, but instead it’s an emotional response from the customer about your business.
What is a brand statement?
A brand statement, also known as a brand bio or positioning statement, is a 1-2 sentence statement about your brand. It tells your website visitors who you are, what you do, where you are located, how your business will solve their problem, and why your customer needs it.