Case Study: Graphic Design Portfolio to Design Studio Website
When you’re a new business, there’s no other way to go than to build your own website (unless you decide on a template). In the beginning, your business will ebb and flow. With time, you’ll figure things out. For example, what you like doing best in your business, who like working with (aka: your dream client), and you will fine-tune all the other little things that go into running your business.
With time, you’ll also find that you will outgrow that DIY site or template, and you’ll want to level-up your business with a website that really works for you and how you do business.
My friend, Sheryl, found herself wanting to level up her graphic design business last year. Sheryl is a super talented graphic designer and entrepreneur. She is the President and Co-Founder of L.E.S. Live Every Second, a non-profit organization dedicated to increasing health awareness and the importance of routine health check-ups. Plus, she also runs Mercedes Design Studio, a brand and graphic design studio. She is one busy woman!
The problem:
Last year, when Sheryl and I were talking about her website redesign, we discovered that she like so many other graphic designers was making her portfolio the lead story of her website. Not a bad thing at all if you are looking for a job, but if you are looking to grow your business then you should seriously consider positioning yourself as that business that you are.
It’s okay, I did that too… For many, many, many years…
Former landing page of mpowerideation.com
Mercedes Design Studio (MDS) offers graphic design services, printed goods, and apparel. They needed a website that allowed her to showcase their work, and provide an easy way for clients to connect with them.
The design process:
So Mpower Ideation went to work. We had a virtual coffee date with MDS where we talked about Mercedes Design Studio’s goals, their brand, and their customer. We agreed that it was important to not only showcase their final products, but also their customers showcasing their products.
We sought to solidify MDS as a friendly and bright design partner in a way that expands their existing brand.
Ideation for Mercedes Design Studio’s website redesign: sketches, wireframe, moodboard
The outcome:
Built on the Squarespace platform, MDS’s website provides a visually appealing online presence where their customers can learn more about their offerings, see examples of their work, and schedule a consultation call.
Mercedes Design Studio redesigned home page
Mercedes Design Studio redesigned About and Our Work pages
Kind words
“Thank you Monica for building me a website I am proud to showcase, one that I can easily edit and update as needed and with the ability to convert/upgrade it without the hassle and headache in the future!”
“Monica has been beyond wonderful. Not even a full year has passed since she’s put up the new site and revenue has already more than doubled before the end of the year. With the implementation of a simple calendar and organized site... great changes have happened. Looking forward to continue working alongside with her in the future and highly recommend her services.”
Her words are a real tear jerker for me. And it’s the ‘why’ behind Mpower Ideation. I’m proud to serve creatives like Sheryl and you. There’s nothing more motivating and meaningful than helping someone make an impact.
So, if you feel like you’re ready to level up your service-based business, let’s chat over a virtual coffee break. Ask me anything, I’m happy to help.
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Hi, I’m Monica. I’m a brand and website designer with a background in graphic design. I am a mom, creative, and entrepreneur. I started my side hustle about 10 years ago. When I became a mom, I knew it was time to leave my day job and take on my business full-time. The last 5 years of my business have been full of growing pains, but also many wins. I’ve been blessed with wonderful clients that have helped me survive the pandemic, and in turn, I’m here spilling design and business knowledge on these pages. My goal is to help small creative businesses thrive and accomplish their biggest dreams. What’s your dream?
Want to learn more about Monica? Click here.
Do you need a design partner? Let’s chat about your next project. I’d love to help you.
And if you’re not ready to chat, then send me an email. I’m always happy to hear from you and answer any questions. Sending you positive vibes!
